Jeannette Baer

This is a place where I share sporadic things with you!

Posterous theme by Cory Watilo

Jeannette Baer

Jeannette Baer

In the Advertising and Graphic Design field, curious about everything, addicted to Social Media, desserts, quiet nights and friends. I value friendships and relationships... "relationships" is the key to many things!

Fall Term Class Schedule at Santa Fe CIED

For more information or to register please call 352.395.5896 or leave me a comment.  

Facebook - Manage Your Brand

You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world’s largest social network might still seem intimidating. Where do you start? What should your goals be? How much time and effort should you invest? This course provides step-by-step instruction on setting up a Facebook fan page, covering some of the reasons why you should set one up and why its interactive elements make it such a great tool for business promotion. You will also learn how to maintain your business page separate from your personal page by creating filters and getting the most out of ‘Tabs”.

BUS0278.0T3

Wed., Sept. 21, 9 AM – 12 PM

SF-CIED 530 West University Ave., Rm. DB112

LinkedIn - Develop Master Strategies to Grow Your Influence

Harness LinkedIn’s powerful business related social networks of some of the most powerful and influential professionals in the world to help you generate more leads and sales. Become known as a subject matter expert in your field and increase strategic connections that will allow you to grow your business. Whether you’re a business owner, professional, consultant, or entrepreneur, this course will teach you how to capture the power of this platform to increase your bottom line. Go beyond just setting up a profile! Learn to make useful connections and create powerful, cost-effective, highly-targeted campaigns to increase your opportunities.

BUS0276.0T2 

Tues., Oct. 4, 9 AM – 12 PM

SF-CIED 530 West University Ave., Rm. DB112

Twitter - Reaching Your Consumer

People are using Twitter to stay in touch, listen, learn and share with their clients and customers. Learn how to reach your customers and connect on a personal level with 140 characters or less. This platform can keep you current and in the know of what your customers want. Twitter just turned 5 years old. They’ve grown from an idea to explosive growth with 1 billion tweets per week—in just a short time you can stand out as the thought leader and expert in your field using Twitter.

BUS0274.0T3

Wed., Oct. 26, 9 AM – 12 PM

SF-CIED 530 West University Ave., Rm. DB112

HootSuite – How to Manage your Billboard

Think of HootSuite as your Social Media Dashboard. Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website. It helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted  messages across multiple channels. Using HootSuite, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics. HootSuite’s rapidly growing user base includes governments, artists and organizations like The White House, Martha Stewart Media, SXSW and Zappos.

BUSXXXX.0T3

Wed., Nov. 16, 9 AM – 12 PM

SF-CIED 530 West University Ave., Rm. DB112

Posterous - Where is your Billboard

Posterous is a free, easy-to-manage web-based platform that can serve as your website or blog, meeting your online needs at no cost. With Posterous, you can easily create multiple Pages and blogs to build a complete presence on the web.  Great tool if you’re currently using social media platforms such as Twitter and Facebook pages. Learn how to make it your own by customizing your page, selecting colors and layouts. 

BUSXXXX.0T2

Tues., Dec. 6, 9 AM – 12 PM

SF-CIED 530 West University Ave., Rm. DB112

 

SF / CIED Social Media Class, April 21, 2011

Twitter
Social Media Classes 

Presented by Jeannette Baer & Robin Harpe

Twitter — Connect With Your Future - Small Businesses 

Course Description:

Twitter is a social networking and micro-blogging service that enables its users to send and read other users’ updates known as “tweets”. Even if you don’t join Twitter yourself, you can monitor what people are saying about any person, company, or brand. This is quite useful from a marketing and PR standpoint. Twitter has a search engine that lets you do just this and it can drive leads and sales. Taking the time to optimize your brand on Twitter is important to help capture potential sales.

Learn: 

• The basics of Twitter - How to Get Started

• Why it’s so much more than just “what are you doing”

• How to use #hashtags

• How to find and follow people

• Tips and shortcuts to simplify your social media tasks

• Other applications that make Twitter a better experience

BUS0088.0T1

April 21

1:15 PM - 4:15 PM

SF-CIED Center for Innovation & Economic Development

530 W. University Ave.

Rm DB112

For more information or to register, call SF Continuing Education at (352) 395-5896

 

 

 

4 Keys to Increasing Your Klout Score

Klout-logo
Now that the Wall Street Journal is writing about them, you probably already know about Klout. If you're using Hootsuite, your Klout score, and the Klout score of your followers, is front-and-center. Here are four ways you can increase your Klout score. (via Trey Pennington)

  1. Get important people to talk about you. Klout measures the visible vestiges of influence. Getting people who already have Klout scores to retweet your tweets or in some other way mention you enables you to ride the draft of their influence. You can find these people by using Klout’s business service. You might check out HubSpot’s listing of Twitter Elite, too. Follow them on Twitter, retweet them, and if they don’t notice you, you can use a Twitter mention to ask them to retweet you. If you’ll get important people to talk about you, you can increase your Klout score. 
  2. Stay away from people who aren’t important. Be careful about who you follow on Twitter. People with low Klout scores and people who are inactive on Twitter can bring you down. Remember the old adage about associations. Klout knows the score of all of your followers. You’re ranked by the company you keep. If you’ll keep company mainly with important people, you can increase your Klout score. 
  3. Get more people to appear to pay attention to you than you’re paying attention to. Simply stated, make sure there are a lot more people following you on Twitter than you’re following. You can accomplish this by aggressively following people (but not TOO aggressively, probably no more than 300 to 400 per day, and not all at once either) and then waiting until a week or two after they follow you back to unfollow them. If you can attract more followers than followings, you can increase your Klout score. 
  4. Find something that’s trending already and then re-amplify it. This is where using the web version of Twitter comes in handy. With it, you can see the top trending topics and then click on them to reveal popular content. The rest is easy, either use the auto-retweet button, or do a classic retweet so you can edit the trending tweets to add a bit of your own personality to the content. Of course, be sure you keep the trending keyword in your tweet! 

To read more of this post click treypennington.com

Jump In: 7 Ideas for Twitter Engagement

I have the pleasure today to introduce Cary Branscum. Cary is part of my extended Twitter family. We both share the interest of Marketing, Social Media and Technology and we also share the interest for #UsGuys. From a conversation we had Saturday night about how to meet people, followers and make relationships. Cary quickly gave us his awesome insight: "time+questions+build trust+share what u have/are =engagement" . Inspired by our conversation he proceeded to write this great post and I am honored to share it with you:

Cary

Ideas for twitter engagement? Not rules, guidelines, not a formula? No. These are ideas you can use to form
your own personal rules, guidelines, and (if you like) formulas for twitter engagement. These ideas are born of mistakes, frustration, and failure on my own twitter journey. It’s such a great little social media, not for everybody, but may be just the thing for you and me. It’s powerful and worth the effort. The idea for this post arose from conversations with folks kind enough to join me in engagements on twitter, and I owe many of these ideas to them.
1) With whom do you wish to engage? It’s worth a bit of reflection to know your own wants and needs. Even via a small profile picture and 140 characters, you are a real person engaging real people. They have entire arenas of existence, perhaps quite different from yours and mine. Culture, socio-economics, age, personality, experiences, all these factors and many more influence each and every tweet. Begin with people you know, and go from there (this is via @MyAgenda – thanks Jeannette). If you don’t know a soul begin with a wide focus of interesting profiles, and narrow as you go.
2) Respect. I’m blessed with a healthy respect for people of diverse views and ideas. Regardless of my assessments of a person’s tweets and opinions, our similarities are vastly greater than our differences. People must be accepted in their own contexts, not our own. Do not belittle their ideas, their views, their humanity.
3) Trust. Is this a person with whom you feel safe? If not, engage elsewhere. Safety includes comfort in someone’s twitter presence, a willingness to reasonably share information, and an honest open sharing of your own wants, needs, and opinions.
4) Share who you are, and what you have. Bring something to the table, roll the stone forward, get one for the Gipper, an apple a day…sorry, back on track. As a former president would say, don’t misunderestimate yourself. For me, the joys of twitter include an exploration, and in some ways, a creation of the self via engagement with others. You can find more fully who you are, what you want, what you seek. Engagements clarity ourselves to ourselves in amazing ways. You’ll discover sharable skills, ideas, opinions, and inputs.
5) Learn the Art of asking engaging questions. This is indeed more art than science. General questions like “how are ya”, “having a good day?” “How did it go with..” are fine, and engage in non-threatening ways. It shows you care. It’s also flattering to ask someone for opinions, suggestions, and ideas regarding specific needs. A word of caution; before you ask a question, count to five and ask yourself “would I want to be asked this?”.
6) Keep the engagement process balanced. follow their lead, reply to mentions, say thank you a lot. Take the lead when you want to. You and I have problems that can’t be solved on twitter, and I think twice before tweeting about my aches, pains, gripes, and complaints. Honesty is awesome, wearing out someone on twitter with our endless tales of woe is not.
7) Time. Ah, sweet time. The wounder of all heels. Stay with it, cut yourself and others some slack. I’ve felt alone and unengaged on twitter. I tweet something I think is marvelous, no response. I toss off something on the spur of the moment, it goes viral. My greatest pictures disappear, a snapshot I barely edit goes all over the world via retweets. It’s twitter life, it happens, and it’s interesting, and YOU are interesting.

Thanks for reading. Peace Ya’ll.

Cary in his own words: I currently serve as director of small groups and singles for the Richland Hills Church of Christ in Fort Worth, Texas. I’ve also worked at Valero Energy Corporation as a fulltime trainer. I’ve used every work opportunity I’ve had to serve the organization, to grow my skills, knowledge, and values, and to provide for my family.

 

Happy Holidays!

Happy-holidays1

I wanted to take a moment to wish so many special people a  Merry Christmas and I started to send individual holiday wishes via Twitter, but there is just so many of you that have made my year a very pleasant one! so taking advantage of this platform I wanted to name each and everyone of you. Please know that you have made my day more enjoyable, less complicated, I continue to learn from all of you and hold the utmost respect for you as individuals:

Jason Spector - for being one of the first people I engaged with and build a relationship in 2009! - Since then you have always shared your expertise and have taken the time to engage with people who are not necessarily SM rock stars! you are an inspiration. 

Chase Adams - For changing the way we feel and think about Twitter, social media, leadership, community - for bringing us together - for stepping up to the plate and taking leadership in #Usguys

Joe Ruiz - Joe you're the coolest of all, literally...never unpredictable. We always know what to expect from you: you offer the friendship and warmth we expect to find when we are dealing with people we don't know. You certainly make it easier for us girls to join and participate and feel comfortable in the #UsGuys stream!  Nobody makes coffee like you,on a Sat morning in the #UsGuys stream!

Margie Clayman - Because I think in another life we were twins, we think alike, I so get your sense of humor! and girl in short words: you rock, yeah just like me!

Jason Mikula - For always playing the 'host' role! you always make people feel welcome, you have special way to connect. The respect you show everyone on the stream is trait desired by many of us.

Carl Sorvino - Dude you rock! beard or no beard! Thank you for your superb convo 'all the time' 

Anne Saulovich - So glad to have connected with you via #usguys, I thoroughly enjoy our "hours" of convo late at night, we seem to be able to talk from Jamon to Marketing and enjoy every single moment, looking forward to IRL meet!

Sam Parrotto -  You have quickly become a dear friend, we have so many things in common! even our sons are named the same! your are caring & thoughtful and I look forward to the opportunity to meet you IRL, 

Cristian Gonzalez How we would love to see you in the stream more often, you're a pleasure to chat with and and your ability to keep us engaged is priceless.

Claudia Jackson - I love your strength and character so evident in your tweets. Thank you for being you!  and keeping the 'holiday memories' going by encouraging us to post photos of our dishes for Thanksgiving and Santa Sightings for Christmas, this gesture has made #UsGuys develop a stronger bond.

Jill Manty - For being a perfect buddy! you're always willing to be there to chat about dinners, and family, kids, traditions, coffee, marketing, social media. Our convo is so enjoyable that I am delighted to have moved that to Facebook!!

Kevin Kirkpatrick - For your thoughtfulness all year long! for always thinking of me on Fridays! you're a joy to have in the stream!!

Its is hard to name everyone I've connected or developed a relationship with this year, but want to name a few that entertain me all day long with their wit and intelligence such as: Nick Kellett, Deb Morello, Miller Finch, Janet Stewart, Deb Weinstein, Sylvain Martel, Kathleen Colan, Mitch Neff, Sam Fiorella, Dan Perez, Dane Findley, Sean McGinnis, RustyAnn, Josepf Haslam, Anthony Kalamut, Linda Perry Barr, Ric Dragon, Brad Spychalski, Sandy Hubbard, Tom Moradpour, Jackie Ng, Michael Corley,  Matthew Browne, Liva Judic, Michele Price, Jackie Coughlan and Patrick Prothe.

I apologize if I have left anyone out, I have build strong bonds (sounds better than addiction) with so many amazing people this year in Twitterverse and to all of you: Merry Christmas! I hope your Holiday is Safe & Warm and that 2011 is Healthy and Prosperous!  

~Jeannette 

 

 

 

 

Hands On With “Friends” For iPhone: Keeping Your Social Networks Sorted

 iPhone and iPad development studio Taptivate is about to release its latest app for the iPhone and iPod touch, “Friends.” Friends is an app that is designed to streamline the way you keep up with your friends, family members and colleagues across social networks.

Taptivate is no stranger to creating apps that plug into social networks — some of its other apps include Formspring clientSpring and the official Digg iPhone app — but Friends is unique in that it takes in data from multiple social networks,includingTwitter, Facebook, MySpace and LinkedIn.

Check out this promo video to get a feel for the app:

 

Source: Mashable/Mobile